Last Updated: 3 October 2026
At AG THEXCEPTIONAL, owned and operated by Gopal Overseas, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, store, process, retain, and protect personal information when you visit our website, purchase our products, communicate with us, submit information to us, or otherwise use our services.
By interacting with our website or providing personal information to us, you acknowledge that your information may be handled in accordance with this Privacy Policy and applicable law.
INFORMATION WE COLLECT
We may collect personal information that you provide directly to us, including: Name Email address Phone number Billing address Shipping address Order and purchase information Payment-related transaction information Information provided when contacting customer support Return, exchange, complaint, or grievance information Information submitted through forms, accounts, or communications Any other information you voluntarily provide to us
When you browse or interact with our website, we may also automatically collect certain technical and usage information, including:
IP address Device information Browser type Operating system Pages viewed Products viewed Website interactions Referral information Session information Approximate location derived from technical information Cookie, pixel, analytics, and similar technology data Payment and transaction information may be processed by third-party payment service providers.
AG THEXCEPTIONAL does not intentionally store complete debit-card or credit-card details on its own systems.
HOW WE USE YOUR INFORMATION
We may process personal information for lawful and legitimate business purposes, including to: Process, confirm, fulfil, and deliver orders. Process payments and transactions. Verify orders, including Cash on Delivery orders where applicable. Communicate with you regarding orders, payments, deliveries, returns, customer-support requests, or complaints. Provide and improve our products, website, and services. Personalise your shopping experience. Maintain website functionality and security. Detect, investigate, prevent, and respond to fraudulent or unauthorised transactions. Prevent abuse of our ordering, return, discount, or payment systems. Maintain business and transaction records. Analyse website traffic, customer interactions, and marketing performance. Measure advertising performance. Send promotional or marketing communications where permitted by applicable law and, where required, where appropriate consent has been obtained. Respond to legal, regulatory, compliance, accounting, tax, or law-enforcement requirements. Establish, exercise, or defend legal claims. Protect the rights, property, security, and legitimate interests of AG THEXCEPTIONAL, our customers, and our business. Where consent is relied upon for processing, we intend to request it in a clear manner and for specified purposes, subject to applicable law. The Digital Personal Data Protection Act provides that consent should be free, specific, informed, unconditional, unambiguous, and indicated through clear affirmative action. MeitY
PAYMENT PROCESSING
Payments made through our website may be processed by third-party payment gateways, banks, card networks, UPI providers, financial institutions, and other payment service providers made available at checkout. These providers may collect and process payment and transaction information necessary to complete or verify your purchase. Their handling of personal information may be governed by their own privacy policies, terms, security practices, and legal obligations.
AG THEXCEPTIONAL is not responsible for independent processing carried out by third-party payment providers, except to the extent responsibility cannot lawfully be excluded.
CASH ON DELIVERY AND ORDER VERIFICATION
Where Cash on Delivery is available, we may use contact and order information to verify the authenticity of an order before dispatch. We may contact you by telephone, email, WhatsApp, or other available communication methods for order verification, delivery coordination, fraud prevention, or customer support.
Information associated with suspected fraudulent, abusive, repeatedly refused, or otherwise problematic orders may be retained where reasonably necessary for fraud prevention, dispute handling, security, or legitimate business protection, subject to applicable law.
SHARING OF PERSONAL INFORMATION
We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our services.
These may include: E-commerce platform providers. Payment processors and payment gateways. Banks and financial service providers. Courier, logistics, and delivery partners. Website hosting and technology providers. Cloud and data-storage providers. Customer-support providers. Fraud-prevention and security providers. Analytics providers. Advertising and marketing platforms. Communication providers. Professional advisers such as accountants, auditors, consultants, or legal advisers. Government, regulatory, judicial, tax, or law-enforcement authorities where required or permitted by law.
We do not sell personal information to third parties.
Service providers may process information only to the extent reasonably necessary to provide their services, fulfil legal obligations, protect security, or perform other lawful functions.
COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies, pixels, tags, server-side technologies, local storage, analytics technologies, and other similar tools. These technologies may be used to: Operate the website. Maintain sessions. Remember preferences. Support shopping-cart functionality. Understand customer behaviour. Improve website performance. Detect fraud or abuse. Measure marketing performance. Attribute advertising activity. Provide more relevant advertising where permitted. Some of these technologies may be operated by third-party analytics, advertising, or technology providers. Where legally required, consent or preference controls may be provided for certain categories of cookies or tracking technologies. You may also be able to manage certain cookies through your browser settings. Disabling certain cookies may affect website functionality.
ADVERTISING AND ANALYTICS
We may use third-party advertising, attribution, analytics, and measurement technologies to understand how customers interact with our website and to evaluate marketing performance. Depending on the technology used, information such as website interactions, device information, browser information, identifiers, referral data, and purchase or conversion activity may be processed by or shared with these providers. Such processing will be subject to applicable law and the privacy practices of the relevant provider. Where consent is legally required for particular advertising or tracking activities, we intend to rely on appropriate consent mechanisms.
MARKETING COMMUNICATIONS
Where permitted by applicable law, we may use your contact information to send communications regarding: Products. New launches. Collections. Promotions. Offers. Brand updates. Other AG THEXCEPTIONAL communications. Where required, promotional communications will be sent based on appropriate consent or another lawful basis. You may opt out of promotional communications using the unsubscribe mechanism provided in the communication or by contacting:
Opting out of marketing communications will not prevent us from sending necessary transactional or service-related messages relating to orders, payments, deliveries, verification, returns, security, complaints, or customer support.
DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by law.This may include retention necessary for: Processing orders. Maintaining transaction records. Customer support. Returns and store-credit administration. Fraud prevention. Security. Chargebacks or disputes. Tax and accounting obligations. Legal compliance. Establishing or defending legal claims. Retention periods may vary depending on the type of information and the reason for processing.Where personal information is no longer reasonably required, it may be deleted, anonymised, aggregated, or otherwise handled in accordance with applicable law.
HOW WE PROTECT YOUR INFORMATION
We use reasonable administrative, organisational, contractual, and technical safeguards designed to protect personal information against:Unauthorised access. Unlawful processing. Loss. Misuse. Alteration. Disclosure. Destruction.Security incidents. However, no website, internet transmission, payment system, or electronic storage system can be guaranteed to be completely secure.Accordingly, we cannot guarantee absolute security.
DATA BREACHES
Where a personal-data breach occurs, we may investigate the incident, take reasonable containment and remediation measures, and make notifications where required under applicable law. The DPDP framework defines a personal-data breach broadly to include unauthorised processing or accidental disclosure, acquisition, sharing, use, alteration, destruction, or loss of access that compromises confidentiality, integrity, or availability. MeitY
YOUR PRIVACY RIGHTS
Subject to applicable law and the commencement of relevant legal provisions, you may have rights in relation to your personal information, including the right to: Request information regarding personal data being processed. Request correction of inaccurate information. Request completion or updating of personal information. Request erasure of eligible personal information. Withdraw consent where processing is based on consent. Raise a grievance regarding the handling of personal information.
Request details concerning the manner in which your personal information is being handled where applicable. Withdrawal of consent will not affect the legality of processing carried out before withdrawal and may not prevent processing that is otherwise required or permitted by law.
The DPDP Act also provides that withdrawal of consent should be made available with ease comparable to giving consent. MeitY Certain information may need to be retained for legal, regulatory, accounting, tax, fraud-prevention, security, dispute-resolution, contractual, or other lawful purposes. To submit a privacy-related request or grievance, please contact:
We may request reasonable information to verify your identity before acting on certain requests.
GRIEVANCE REDRESSAL
If you have a complaint or grievance concerning how your personal information has been handled, please contact us at:
Email: Team@agthex.com
We will make reasonable efforts to review and address legitimate privacy-related grievances. As applicable provisions of Indian data-protection law come into force, additional grievance or complaint mechanisms may apply.
THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to third-party websites, applications, payment services, social-media platforms, or other external services.
AG THEXCEPTIONAL does not control these independent third-party services. Their collection and use of personal information are governed by their own policies and practices. We encourage customers to review the privacy policies of third-party services they choose to use.
PROCESSING BY SERVICE PROVIDERS OUTSIDE INDIA
Some technology, hosting, analytics, advertising, payment, communications, or other service providers used by us may process or store information outside India. Where personal information is processed outside India, we intend to handle such processing in accordance with applicable Indian law and any applicable government restrictions or requirements. This section concerns data processing only and does not mean that AG THEXCEPTIONAL offers international shipping.
CHILDREN'S PERSONAL INFORMATION
Our website and products are not specifically directed toward children. Where personal information relating to a child is processed, we will handle such information in accordance with applicable law. Under the Digital Personal Data Protection Act, a child is defined as an individual under 18 years of age. MeitY Where legally required, appropriate consent from a parent or lawful guardian may be required before processing a child's personal information.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our:
Business practices. Website. Services. Technologies. Service providers. Security practices. Legal or regulatory obligations. The updated Privacy Policy will be published on our website with a revised Last Updated date. Where applicable law requires additional notice or consent for a material change, we will take appropriate steps.
GOVERNING LAW
This Privacy Policy shall be governed by and interpreted in accordance with the applicable laws of India, including applicable privacy and data-protection requirements. The Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025 are subject to phased commencement, so obligations may apply at different times as the relevant provisions come into force. The 2025 Rules expressly provide different commencement dates for different rules. MeitY
CONTACT US
For questions, concerns, requests, complaints, or grievances regarding this Privacy Policy or the handling of your personal information, please contact:
AG THEXCEPTIONAL
Owned and operated by Gopal Overseas
Email: Team@agthex.com